Psych614 Wk 6 Discussion Group Influence

Respond to the following prompts: • Summarize 2 of the following social psychology concepts and explain how they can result in groupthink: • Self-censorship • Collective rationalization • Illusion of invulnerability • Illusion of unanimity • Normative/informational social influence • A local supermarket offers a rewards program in which customers can use a card or an app to earn points, rewards, or exclusive offers. Answer the following questions: • How is the concept of social exchange theory applicable to the rewards program? • How is it used to encourage conformity? Consider the concepts of costs, rewards, and outcomes in decision-making processes.