Psych614 Wk 4 Summative Assessment Commercialization Report

Assessment Preparation Review the assigned chapter readings in Weeks 3 and 4 to recall critical details about how social influence affects how individuals are persuaded and make decisions. Research and select a well-known social media app that has had a significant impact on consumer behavior in the last 5–10 years. Read this scenario: You are a professional consultant who has been hired by a startup company to research and write a report on the relevance of social psychology in digital marketing. The company leaders want to understand how social psychology principles influence decision-making in consumers. Assessment Deliverable Write a 700- to 1,050-word report explaining how a well-known social media app uses social psychology principles to influence consumer decisions. In your report: • Briefly describe the app, including its target audience and social significance. • Describe how the app was introduced to the public or any strategies that were used to gain brand engagement or traction. Examples include: • TV, radio, or printed ads • Social media campaigns (e.g., Instagram, Twitter, TikTok, etc.) • Videos, images, influencer collaborations • Hashtags, brand engagement, and viral content • Political influence • Expert recommendations, testimonials, or reviews • Referral programs • Real-time activity notifications • Describe a technique or strategy in the app that has been effective in shaping consumer behavior and/or decision-making when using the app. Also, include details to explain how the technique or strategy encourages engagement with the app and other individuals or entities • Explain how the technique or strategy you described is related to 1 or more social psychology concepts. Use the list below to guide your thinking: • Social Influence: foot-in-the-door technique, door-in-the-face technique, normative social influence, informational social influence, obedience • Persuasion: social proof, liking, reciprocity, fear/scarcity • Explain the outcome of incorporating these social psychology concepts in the app design. Think about how they might positively or negatively influence consumer behaviors, attitudes, or decisions. Consider the following topics: • Health and wellness • Social standing • Mental health • Self-esteem or self-perception • Collective responsibility • Public behavior • Political opinions • Provide at least 1 practical recommendation to consider when using social influence to persuade or influence consumer decision-making. Cite 2–3 scholarly sources in addition to the textbook to support your ideas. Format all citations and references according to APA guidelines. Submit your assessment. Assessment Support • Review the grading rubric for guidance on deliverable expectations. • Review the following resources for writing guidelines and APA information: • Center for Writing Excellence • Reference and Citation Generator • Grammar Assistance