Com 20091 Ethical Use Of Audience Info

Project Overview For this project, you will complete a legal and ethics training. You will gather information about your audience, decide how to manage that information, and use the information to develop communications. You will also examine the legal and ethical factors that you should take into account when using audience information. Additionally, you will explore some real-world examples of how other companies have dealt with legal and ethical violations. This will help you build an understanding of the importance of taking these issues seriously. Competency In this project, you will you will master the following competency: • Apply legal and ethical considerations in relation to the use of target audience information Scenario You are employed by a large, high-profile company. When you come into the office on Monday morning, you see an email from your supervisor in your inbox: From: Roberta Fleishman To: marketing@lbc.com Date: xx/xx/xxxx 08:15 a.m. Subject: Ethical and Legal Training Hello, As you know, we had a board meeting last Friday. The board has been keeping a close eye on media coverage of other companies’ recent ethical and legal violations related to the misuse of audience information. The board wants to make sure that we are managing sensitive information in an ethical and legal manner. To respond to these efforts, I want to ensure all of our team members are fully aware of the legal and ethical guidelines surrounding this topic. Everyone at our company should understand what it means to adhere to these guidelines. We have a team meeting next Wednesday, and I need you to develop an ethical and legal training for the team. I trust your expertise, so please present the information in whatever format you think is best. You can make a visual presentation, write up a training manual, or give a briefing to the team. I want to be sure that the content of this training is relevant to the team. The training needs to outline the legal and ethical factors that employees must consider when they use audience information. Please focus on the following areas: gathering audience information, managing this information, and using the information to plan communications. In the training, give real-world examples of other companies that have incurred legal and ethical violations related to the misuse of audience information. Describe the repercussions of these actions. I want to ensure that the team understands how these violations can occur and how they can negatively affect us. Let me know if you have any questions. In the meantime, happy Monday! -Roberta F.